Nintendo announced a partnership with the American Heart Association to promote healthy lifestyles through physically active play. The joint effort will is meant to show the benefit that active-play games can have on consumers.
“Our two organizations come from different worlds, but we share a common goal,” said Clyde Yancy, M.D., president of the American Heart Association. “Showing people accessible ways to stay active has been a part of our mission for decades, but our research tells us nearly 70 percent of Americans are getting no regular physical activity. As an organization we are looking for ways to change this. Nintendo has demonstrated clear leadership in active-play video games with the popularity of the Wii system, and I’m confident that together we can encourage Americans to become more physically active.”
As part of the partnership the Wii console and any active-play Wii games, such as Wii Fit™ Plus and Wii Sports Resort™, will now show the logo of the AHA believes the product can be used to create a more physically active lifestyle
Later this year Nintendo and the American Heart Association will convene a multidisciplinary summit of representatives from areas such as science, health care, research, physical activity, fitness and video gaming to discuss the potential benefits of active-play video games and physically active lifestyles.
Separate from this partnership, the American Heart Association has also recognized Nintendo of America as one of its Start! Fit-Friendly Companies, a designation for employers who go above and beyond when it comes to their employees’ health and provide opportunities for wellness in the workplace.




“Wii Games: Summer 2010” National Competition | G.A.M.E.S. on 29 Jun 2010 at 3:57 pm #
[...] Games: Summer 2010 is part of Nintendo’s relationship with the American Heart Association to promote healthy [...]