Published by Greg Barbe on 20 Jul 2010 at 04:15 pm
Invent your own tag for Twitter. The official Rock Band twitter feed has started a new tag. For those who don’t use twitter, tags involve putting a # symbol before a word for easy searching of all tweets on that topic. Harmonix wants to let you know that Guitar Hero is behind the curve so they will start using the tag #AORB to stand for “All Ready On Rock Band”.
example:
5 new songs today, never before available in a music game! That other game put out 3 songs we released over a year ago. Huh. #AORB
I love when marketing gets passive aggressive.


